CRM Marketing Manager

3 weeks ago


London, Greater London, United Kingdom Chip Full time
Job Description

As a CRM Marketing Manager at Chip, you will play a pivotal role in shaping our customer retention and engagement strategies. You will lead initiatives that focus on referral marketing, customer migration, and retention strategies to drive customer loyalty and retention.

This role is perfect for someone with a few years of CRM experience who is ready to take the next step in their career, leading campaigns and initiatives aimed at improving customer retention, driving referrals, and increasing customer lifetime value.

Key Responsibilities
  • Lead CRM campaigns to drive customer loyalty and retention, with a focus on referrals and lifecycle management.
  • Develop strategies to increase the number of users who make referrals and shorten the time taken to do so.
  • Optimise for engagement by leveraging email, push notifications, in-app messaging, and content cards to deliver targeted, personalised communications.
  • Collaborate cross-functionally with the investment and cash savings squads, content, data, and engineering teams to deliver high-performing, automated CRM journeys.
  • Segment and personalise communications to ensure they are tailored to user behaviours and preferences.
  • Enhance CRM capabilities by utilising Braze to optimise CRM capabilities, test new features, and introduce advanced automations.
  • Report and analyse the performance of loyalty and referral campaigns, making data-driven decisions to continuously improve our CRM initiatives.
Requirements
  • At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field.
  • Demonstrable experience in creating and executing strategies aimed at customer retention, referrals, or lifecycle marketing.
  • Strong numerical skills and a KPI-driven approach, comfortable working with spreadsheets, large datasets, and customer segmentation tools.
  • Hands-on experience with Braze or similar CRM platforms.
  • A collaborative team player comfortable working across departments with creatives, data scientists, engineers, and product teams.
  • Ability to manage multiple projects at once, staying calm and delivering high-quality work, even under tight deadlines.
  • A passion for fintech, investments, and savings products, and a genuine interest in helping customers build their financial futures.
What We're Looking For

We want a real person, with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan-fiction. Doesn't matter to us.

At the interview stages, we will be looking for empathy, EQ, fun stories, and the ability to smile even when things are tough.

We offer a range of benefits, including a competitive salary, discretionary share option bonus, workplace pension scheme, private medical insurance, and more.



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