Public Relations Specialist
3 weeks ago
Job Summary:
The Michigan School Public Relations Association is seeking a highly skilled Public Relations Specialist to join our team. As a key member of our communications team, you will be responsible for developing and implementing effective public relations strategies to promote the district's mission, values, and initiatives.
Key Responsibilities:
- Develop and implement social media strategies to enhance the school's presence and engage with the community.
- Build and maintain relationships with media outlets, prepare press releases, and coordinate interviews to positively represent the school and manage its public image.
- Craft and disseminate internal and external communications, including newsletters, announcements, and updates, to keep all stakeholders informed and engaged.
- Oversee the school's website content, ensuring it is current, accurate, and engaging; manage updates and enhancements to improve user experience.
- Create and execute marketing strategies to attract prospective students and families, including promotional materials and information sessions.
- Attend and support major school events, including organizing and managing communications to ensure successful execution and maximum attendance.
- Develop compelling narratives highlighting student and school achievements, initiatives, and events to enhance community engagement and school pride.
- Cross-departmental support: collaborate with other departments to provide communication and PR support, ensuring consistent messaging and addressing any specific needs that arise.
- Crisis management: assist in developing and executing communication plans for any emergency situations or crises, ensuring accurate and timely information is conveyed.
- Community engagement: foster positive relationships with parents, students, and community members, actively seeking feedback and addressing concerns to strengthen school-community relations.
- Support central office with enrollment processes, answer phones, welcome guests, and perform other administrative duties as assigned by the superintendent or designee.
Requirements:
- Bachelor's degree in instructional technology, marketing, public relations, journalism, visual communications, multimedia design, or a related field.
- Experience in K-12 public education is preferred.
- Broad working knowledge of the school system is preferred.
- Ability to demonstrate leadership and communicate with people both within and outside the school district.
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