PR and Marketing Communications Manager for Luxury Hospitality
3 weeks ago
Job Title: PR and Marketing Communications Manager for Luxury Hospitality
Aire Ancient Baths is seeking a skilled PR and Marketing Communications Manager to join our team in London. As a key member of our marketing department, you will be responsible for branding and communication efforts, ensuring the awareness and relevance of the Aire brand at local level.
Key Responsibilities:
- Develop and implement effective branding and communication strategies to raise awareness and relevance of the Aire brand at local level.
- BUILD B2C relationships through networking, PR events, and partnerships/sponsorships.
- Supervise and ensure the overall brand image standards provided by headquarters in the location.
- Coordinate the implementation of the communication agency's plan validated from headquarters.
- Provide the Social Media Manager with relevant materials to ensure content aligns with local needs.
- Action the B2B strategy for Aire at the regional level to increase sales in key segments: Hospitality, Corporations, Institutions, Congress centers, etc.
- Prospect, develop, and management of new B2B opportunities (both for bookings and gifting), aligned with the Global Marketing guidelines.
- Grow and maintain relationships with relevant hotels, the travel industry, incentive agencies, etc.
- Implement the marketing campaigns according to guidelines provided by the Global Marketing team in coordination with the local team.
- Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for groups & event initiatives, under the global marketing guidelines.
About the Role:
- Hold a Bachelor's degree in Tourism, Marketing, Communications, or a related field.
- Have a minimum of 2 years experience in a PR/Marketing role, preferably in the luxury or hospitality sector.
- Be commercially driven, conscious of adding value and oriented towards achieving business objectives.
- Understand marketing principles, market research, and branding strategies.
- Be result-focused, able to translate objectives into operational actions and show initiative in running activities for which you are responsible.
- Have a strong network and the ability to establish and maintain relationships with internal and external contacts.
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