Paid Media Expert

1 day ago


Norwich, Norfolk, United Kingdom Anglian Home Improvements Full time
Key Responsibilities
  • Campaign Strategy: Plan, build, and execute paid media strategies, focusing on Meta, Google Ads, and other auction-based platforms to achieve brand and performance goals.
  • Optimisation & Testing: Continuously monitor campaign performance, making real-time adjustments in targeting, bids, and creatives. Conduct A/B testing to refine ad effectiveness.
  • Audience Targeting: Use advanced audience insights on Meta and other platforms to reach targeted audiences, applying lookalike and custom audience strategies.
  • Performance Reporting: Track key KPIs (ROAS, CPC, CTR, CPA), analyse data, and present actionable insights to stakeholders.
  • Budget Management: Oversee daily/monthly budgets to optimize spend and improve ROI, reallocating funds as needed to high-performing campaigns.

We estimate this role will have a salary of approximately £45,000 - £60,000 per year, depending on experience.


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