Senior Marketing Automation Manager

1 month ago

London, Greater London, United Kingdom Grant Thornton Full time
Job Description

Senior Marketing Automation Manager

We are seeking a highly skilled Senior Marketing Automation Manager to lead our marketing automation strategy and drive adoption of new ways of working amongst our marketing community.

As a key member of our Markets & Clients team, you will be responsible for owning and driving our strategy for marketing automation and email marketing, working closely with marketing and business development teams to deliver outstanding digital client experiences and maximum value over time.

A Look into the Role

  • Own and drive our strategy for marketing automation and email marketing
  • Be part of our transition to D365 Customer Insights and utilise the new platform to achieve better automation maturity and support the business's growth ambition
  • Work closely with the CMO and marketing leadership to drive the awareness, adoption, and engagement around marketing automation in marketing and business development as well as the wider firm with a strong focus on influencing senior leadership and effective stakeholder management
  • Build knowledge across Markets and Clients team of best practice in lead lifecycle management to drive effectiveness and efficiency
  • Manage the e-comms team in developing and delivering successful lead generation and nurture campaigns in addition to BAU email campaign activity
  • Work with and manage external agency partners to deliver best-in-class digital marketing experiences
  • Drive a rigorous UX test and learn approach to measure and understand the impact of campaigns and to scale up where necessary
  • Have a strong analytics focus with the ability to support measurement and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Actively lead, upskill and coach a happy and high performing team to success
  • Collaborate cross-functionally, and develop strong partnerships across marketing, business development, IT, data & CRM teams, and senior leadership to influence and effect change

What We're Looking For

We're looking for a highly proactive, progressive, and analytical individual with a strong understanding of marketing technology and best practices. You will have previous demonstrable experience in B2B digital marketing and proven success stories using a marketing automation platform (e.g. D365 Customer Insights, Abode Marketo Engage, Salesforce Marketing Cloud).

What We Offer

We offer a dynamic and inclusive work environment where you can grow and develop your skills. We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life.

About Us

Grant Thornton is a leading professional services firm that thrives on the contributions of all our people. We never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Life Beyond Work

Life is more than work. The things you do, and the people you're with outside of work matter, that's why we're happy to look at flexible working options for all our roles, and we'll always do our best to keep your work and life in balance.

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