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Marketing Director

2 months ago

Cambridge, Cambridgeshire, United Kingdom Reed Full time

About the Role:

We are seeking a highly skilled and experienced Marketing Manager to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive business growth and success.

Key Responsibilities:

  • Strategic Leadership: Develop and implement marketing strategies that align with our business objectives.
  • Multi-Channel Management: Oversee and manage our marketing efforts across various channels, including digital marketing, advertising, public relations, and events.
  • Team Leadership: Lead and manage a high-performing marketing team, including a Graphic Designer, Web & Digital Marketing Executive, and Marketing and Events Apprentice.
  • Performance Monitoring: Evaluate and report on campaign performance to ensure excellent return on investment (ROI) and conversion rates.
  • Collaboration: Engage with key stakeholders, including departmental representatives, to ensure effective account management and customer satisfaction.
  • Creative Vision: Develop innovative and creative marketing approaches to enhance our brand and customer experience.

Requirements:

  • Qualifications: Degree or equivalent qualification in a relevant field.
  • Digital Expertise: Proficiency in digital marketing, website optimization, and search engine optimization (SEO).
  • Project Management: Experience in managing website development projects and delivering results.
  • Leadership Skills: Proven experience in leading a marketing and communications function.
  • Technical Knowledge: Familiarity with customer relationship management (CRM) and marketing automation platforms.
  • Analytical Mindset: Ability to develop integrated marketing plans and evaluate outcomes against key performance indicators (KPIs).
  • Flexibility: Availability to attend events outside normal working hours and travel to events in the region.
  • Communication: Excellent communication, leadership, organization, and planning skills.

What We Offer:

  • Generous Holiday Leave: Enjoy ample time off plus bank holidays.
  • Pension Scheme: Secure your future with a very generous pension plan.
  • Tech Perks: Get discounted rates on Apple products.
  • Health & Wellness: Free gym membership options, discounted classes, and BUPA Health Expenses cash plan.
  • Convenience: Free on-site car parking.
  • Exclusive Discounts: Save on high street and online stores.
  • Support: Access to a free independent telephone counselling service through our Employee Assistance Programme.
  • Growth: Take advantage of staff development opportunities.