Subscriptions Marketing Manager

3 weeks ago

London, Greater London, United Kingdom EMAP Full time
Job Description

This role is part of the Subscriptions Marketing Team at EMAP, responsible for driving the growth of our flagship brands. The successful candidate will develop comprehensive marketing strategies to acquire and retain individual subscribers, as well as generate leads for corporate/group subscriptions.

Key Responsibilities
  • Develop and execute marketing campaigns to acquire new subscriptions and drive engagement across individual and group subscribers.
  • Collaborate with editorial teams to leverage available content for effective engagement and acquisition campaigns.
  • Monitor KPIs such as open and click rates, CPA, ROI, digital engagement, and renewal rates to inform continuous improvement.
  • Represent the brand at key UK events, both virtually and in-person, to promote marketing efforts.
Requirements
  • Marketing experience, ideally within publishing or other sectors with paid subscriber bases.
  • Broad experience across on and offline marketing channels.
  • Able to work to challenging targets within tight timeframes, prioritizing and setting clear measurable and achievable goals.
  • Demonstratable experience in planning, managing, and executing marketing campaigns.
Benefits
  • 25 days of holiday per year (with the option to buy or sell).
  • Health plan.
  • Life assurance.
  • Cycle-to-work scheme.
  • Discounted gym memberships.
  • Retail discount vouchers.
  • Rail season ticket loans.
  • Private virtual GP access.
  • Pension scheme.
  • Income protection.

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