EMEA Marketing and Business Development Lead

2 months ago

London, Greater London, United Kingdom AlixPartners GmbH Full time
Job Description

Job Title: EMEA Senior Business Development Marketing Professional

Job Summary:

AlixPartners GmbH is seeking a highly skilled and experienced Senior Business Development Marketing Professional to join our EMEA team. As a key member of our marketing and business development team, you will play a central role in developing and executing business development and marketing strategies and plans across the Aerospace and Defence industry groups.

Key Responsibilities:

  • Business Development and Marketing Strategy:
    • Develop close working relationships with the EMEA Commercial Director, EMEA Business Development Director, and wider team to refine and implement business plans.
    • Work closely with colleagues in the Business Intelligence Centre (BIC) team to ensure appropriate and systematic delivery of market intelligence and AlixPartners successes.
    • Create targeted business development and marketing activity plans that flow from the business plans to help achieve financial, client, and marketing positioning objectives.
  • Client Strategy and Planning:
    • Develop individual client plans for an agreed list of target key accounts, focusing on extension and expansion activity, ensuring that all relevant services are promoted to meet the clients' needs.
    • Work with the EMEA Commercial Director, EMEA Business Development Director, and other Industry and Service Line (ISL) Business Development professionals to ensure that plans are aligned across ISLs and geographies.
  • Marketing and Event Activities:
    • Work alongside the US-based Business Marketing teams and EMEA teams to devise and execute structured, impactful, and measurable marketing campaigns across the portfolio and to optimize wider global marketing themes for EMEA-wide and local country benefit.
    • Execute on the annual business development and marketing plan for the Aerospace and Defence industry groups, including all elements of the marketing mix as appropriate.
  • Other Responsibilities:
    • Propose, manage, and track annual business development and marketing budgets for the Aerospace and Defence industry groups across EMEA.
    • Work with colleagues in the global marketing team to ensure that all data is accurately inputted, tracked, and monitored in the firm's CRM system.

Requirements:

  • Experience and Knowledge:
    • A breadth of B2B marketing experience, preferably in a professional services environment.
    • Commercially astute with a strong track record in supporting client-facing teams to grow revenue through expanding existing clients and gaining new accounts.
    • Experience of working in a multi-country matrix environment.
  • Skills:
    • Strong leadership skills, committed to 'trusted adviser' status.
    • Excellent written and verbal communication skills in English, essential; additional ability to communicate well in French/German, advantageous.
    • Ability to speak with confidence and influence change both internally with senior leaders and externally with third-party partners.
    • Digital native, with a solid understanding of digital platforms, including Google Analytics, LinkedIn, Canva, Passle, Podbean, InterAction, Mondaq, Shorthand.
    • Proven experience of multi-channel campaign management, comfortable with a range of activities, from one-off email to large-scale events.
  • Personal Attributes:
    • Proactive in generating high-quality strategic ideas to help the firm grow.
    • Robust and resilient, able to navigate relationships in a high-performance environment.
    • Comfortable providing recommendations and advising with confidence to senior-level stakeholders, even when there is ambiguity involved.
    • Results-oriented, ensuring every activity has a commercial goal or objective that guides the planning and execution of activities.
    • Great communicator, able to collaborate with multiple stakeholders across the organisation, interpret requirements, establish clear objectives, build timelines, and report back.
    • Excellent work management skills, capable of managing and coordinating a broad and demanding, fast-paced workload in an organised, controlled, and efficient manner, with the ability and confidence to prioritise as required.
    • Ability to think outside the box, conceptualise new ideas, bring through different ways of effective communication to reach different audiences.
    • Strategic and analytical thinker, able to set and measure the success of programmes across country, industries, and service lines.
    • Well-organised, able to multi-task, manage time efficiently, and take on new activities as business needs and priorities change.
    • Attention to detail, ensuring own and others' work is to the highest standard.
    • Flexible, able to take ownership of projects, deliver on time and to budget.
    • Enthusiasm and energy, a willingness to learn and possesses a 'can do' approach, with solid people skills and a team player.
    • Willingness to work outside of normal business hours as unique projects/needs arise.
    • Ability to work full-time in an office and remote environment.
    • Fluency in English is a requirement.
    • Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners' Code of Conduct and foster an inclusive environment with people at all levels of an organisation.

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