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Marketing Director

2 months ago

Cornwall, United Kingdom Sanderson King Full time £60,000
Job Description

**Marketing Director (Cornwall, B2C Brand)**

Sanderson King is seeking an experienced, creative, and inspirational Brand Strategist to lead the development and execution of the brand strategy for an established B2C brand based in Cornwall.

We are looking for a Creative Lead with a passion for storytelling and building a meaningful lifestyle brand. In this pivotal role, you will be responsible for shaping the brand identity, defining its spirit, and elevating the company's market position.

**Key Responsibilities:**

  • Develop and execute go-to-market strategies and brand-led growth plans to elevate market presence.
  • Oversee all marketing aspects, including Brand Marketing, Creative, Product, and Digital/E-commerce, aligning with business objectives.
  • Ensure brand consistency and integrity across all communication channels.
  • Manage the marketing team, fostering professional growth and driving performance.
  • Monitor budgets and ensure cost-effective marketing activities.

**Brand Storytelling and Communications:**

  • Craft a unified brand story to build presence and reputation across different audiences.
  • Execute annual communications plans to enhance customer experience and attract new audiences.
  • Oversee the creation and distribution of digital and print content, ensuring consistency and quality.
  • Manage digital advertising campaigns (PPC, Social, Meta, etc.)
  • Establish the brand on the national stage through PR efforts and media relations.
  • Develop partnerships with local businesses to create innovative products and campaigns.

**Requirements:**

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 10 years in a senior marketing role, preferably within the hospitality or service sector.
  • Proven track record in driving revenue growth through effective marketing strategies.
  • Proficient in digital marketing tools and platforms (SEO, PPC, Social Media, etc.).
  • Creative thinker with analytical skills, able to translate insights into strategies.

**What We Offer:**

  • Professional development and career growth opportunities.