CRM Data Strategy Analyst

1 month ago

Leeds, Leeds, United Kingdom Flutter UK & Ireland Full time
About the Role

This is an exciting opportunity to contribute to our award-winning CRM Data Strategy team at Flutter UK & Ireland. As a key member of the team, you will focus on leveraging data to drive targeted marketing, regulatory, and safer gambling communications to millions of customers across our brands.

Key Responsibilities
  • Utilize Sky Betting and Gaming data to drive CRM tools, building accurate and measurable data selections for marketing, regulatory, and safer gambling customer communications.
  • Design and build innovative customer journeys alongside our CRM Strategy, Communications, and Commercial Marketing teams.
  • Collaborate with the wider CRM & BI teams to identify areas to optimize campaign performance, drive customer engagement, and improve customer experience.
  • Deliver daily campaign plans using our existing suite of multi-channel, multi-stage, and multi-product campaign mechanics.
  • Work with our Data and Data Science teams to ensure we have all the necessary data, models, and segmentation to deliver our campaign plans.
  • Support Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance.
Requirements
  • Motivated and thrive in a dynamic and fast-paced team environment.
  • Comfortable challenging and putting forth your own ideas.
  • Articulate, team-player who can collaborate with multiple teams and communicate effectively.
  • Inquisitive and enjoy finding solutions to problems.
  • Logical thinker with strong attention to detail.
  • Experience or knowledge of CRM, SQL, or Database Marketing.
  • Commercially aware, understand the Bet & Gaming industry and the products that SBG provide.
About Flutter UK & Ireland

Flutter UK & Ireland unites a dozen brands, hundreds of teams, and thousands of colleagues who build trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair, and Sky Betting & Gaming in the fold, we're the largest division of global entertainment giant Flutter.

What We Offer
  • €/£ 1,000 learning fund.
  • Twice-yearly bonus (with part of it guaranteed).
  • Pension contribution scheme.
  • Private healthcare.
  • Flexible ways of working.
  • Access to thousands of Udemy courses.
  • Invest via the Company Sharesave Scheme.
  • 16 hours paid volunteering time per year.

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