CRM Data Strategy Analyst

3 weeks ago

Leeds, Leeds, United Kingdom Flutter UK & Ireland Full time
About the Role

This is an exciting opportunity to join our award-winning CRM Data Strategy team at Flutter UK & Ireland. As a key member of our team, you will play a crucial role in driving strategic use of data to drive relevant marketing, regulatory, and Safer Gambling communications to millions of customers across all of our brands.

Key Responsibilities
  • Utilize Sky Betting and Gaming data to drive our CRM tools, building out accurate and measurable data selections for our marketing, regulatory, and safer gambling customer communications across a range of CRM channels.
  • Design and build innovative customer journeys alongside our CRM Strategy, Communications, and Commercial Marketing teams.
  • Work closely with the wider CRM & BI teams to identify areas to optimize campaign performance, drive customer engagement, and improve customer experience.
  • Deliver daily campaign plans using our existing suite of multi-channel, multi-stage, and multi-product campaign mechanics.
  • Work with our Data and Data Science teams to ensure we have all the data, models, and segmentation we require to deliver our campaign plans.
  • Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalization.
  • Follow our quality control processes to ensure accurate and efficient delivery of customer selections.
Requirements
  • Motivated and thrive on working in a dynamic and fast-paced team.
  • Comfortable challenging and putting forth your own ideas.
  • Articulate, team-player who can collaborate with multiple teams and communicate effectively.
  • Inquisitive and enjoy finding solutions to problems.
  • Logical thinker with strong attention to detail.
  • Experience or knowledge of CRM, SQL, or Database Marketing.
  • Commercially aware, understand the Bet & Gaming industry and the products that SBG provide.
About Flutter UK & Ireland

Flutter UK & Ireland unites a dozen brands, hundreds of teams, and thousands of colleagues who build trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair, and Sky Betting & Gaming in the fold, we're the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.

We're a company that guarantees you that no two days will ever be the same — and you'll have the chance to create a difference to your career, the industry, and your outstanding colleagues.

What We'll Offer You
  • €/£ 1,000 learning fund.
  • Twice-yearly bonus (with part of it guaranteed).
  • Pension contribution scheme.
  • Private healthcare.
  • Flexible ways of working.
  • Access to thousands of Udemy courses.
  • Invest via the Company Sharesave Scheme.
  • 16 hours paid volunteering time per year.

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