Digital Marketing Specialist
1 week ago
About Williams Grand Prix Technologies:
">We are a pioneering team at the forefront of engineering innovation, delivering solutions to engineering challenges using world-leading capabilities in platform dynamics, advanced materials, simulation, testing, high-performance computing, data analytics, artificial intelligence, and machine learning.
">Job Overview:
">This role presents a fantastic opportunity for an ambitious professional to make a substantial impact in our organisation. As a Marketing and Communications Associate, you will support our strategic objectives, drive engagement, and evolve our market presence.
">Main Responsibilities:
">- Develop and execute marketing campaigns to support business objectives, including brand awareness, lead generation, and client engagement.
- Collaborate internally to create sector-specific marketing strategies and materials for business development and talent attraction purposes.
- Track, measure, and analyse campaign effectiveness through key metrics, adjusting strategies as needed.
Content Creation:
">- Develop compelling content for various channels, including websites, social media, press releases, and newsletters, ensuring input and approvals from key stakeholders when necessary.
- Ensure all content aligns with our brand tone, voice, and messaging.
- Work with stakeholders to produce high-quality marketing assets.
Digital and Social Media Management:
">- Manage and grow our online presence across social media platforms.
- Plan and schedule posts, engage with audiences, and monitor performance metrics.
- Optimise digital marketing efforts, including SEO, email marketing, and PPC campaigns.
Project Work:
">- Undertake project work as required, contributing to strategic initiatives across marketing, communications, and brand development.
- Support the evolution of our brand to align with business goals and market trends.
- Assist in implementing new strategies and rolling out brand-related initiatives.
Events and PR:
">- Coordinate and promote events, including industry exhibitions, webinars, and customer-focused initiatives.
- Manage media relations and enquiries to build and maintain our reputation.
Internal Communications:
">- Support internal communications to foster team alignment and engagement.
- Create and manage engaging updates for our team for meetings and SharePoint.
The estimated salary for this role is £45,000 per annum, depending on experience.
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