Marketing and Communications Specialist

2 weeks ago

Southampton, Southampton, United Kingdom Day Group Full time
Senior Marketing and Communications Executive

The primary goal of this role is to build brand awareness and drive business growth by developing and executing marketing strategies that engage audiences and manage stakeholder communications.

Role Overview

This position will work closely with the Marketing Manager to develop and implement marketing and communication strategies that enhance the Company's brand, engage stakeholders, and drive business growth. The ideal candidate will be a strategic thinker with a comprehensive understanding of marketing principles, excellent copywriting and communication skills, and a proven track record in campaign and content creation and implementing corporate communications and marketing initiatives.

Key Responsibilities

  • Responsible for creating and scheduling accurate and engaging long/short format content, such as case studies and blog posts, liaising with internal and external teams as required.
  • Support the Marketing Manager in planning, implementing, and executing marketing and communications strategies aligned with business objectives.
  • Plan, implement and execute multi-channel marketing campaigns, monitoring and adjusting approaches as required.
  • Plan, implement and execute internal communication campaigns and training sessions, keeping employees informed and engaged.
  • Plan, implement, and execute company events, including conferences, trade shows, and webinars, attending as required.
  • Conduct market research to identify trends, opportunities, and competitive insights.
  • Coordinate PR initiatives and manage media relations.
  • Ensure all activities adhere to the agreed marketing budgets.
  • Monitor and analyse campaign performance data, preparing and presenting detailed monthly reports to the Marketing Manager.

About You

The ideal candidate will be a proactive, creative, and detail-oriented professional passionate about marketing and communications. You will demonstrate strong verbal and written communication skills, think strategically while executing tasks precisely, and be adaptable to changing market conditions and business needs.

Qualifications

Education

  • Bachelor's degree, or equivalent, in marketing, communications, public relations, or a related field.

Experience

  • Previous experience in marketing, communications, or public relations.
  • Proven experience in planning and executing marketing strategies and campaigns.
  • Proven experience in content creation across various formats and platforms.

Skills

  • Communication: Strong verbal and written communication skills.
  • Content Creation: Able to produce engaging, valuable, and relevant short/long format content across various platforms.
  • Project Management: Good organisational and project management skills.
  • Digital Marketing: Strong understanding of digital marketing strategies, including SEO, social media, and email marketing.
  • Digital Proficiency: Understanding of digital marketing channels and tools, such as CRM systems, Google Analytics, and Content Management Systems.

This position is based at the Company's Southampton office, and occasional travel is required for events and meetings. Hybrid/flexible working arrangements are available for the right candidate. All applicants must be able to commute reliably to the office and, therefore, live within a reasonable distance of Southampton.

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