Digital Marketing Specialist

1 week ago

Bolton, Bolton, United Kingdom The Marlborough Group Full time

The Marlborough Group is a leading investment business that manages over £15 billion for over 200,000 clients and employs some of the UK's most respected fund managers.

The Group has its headquarters in Bolton and offices in London, Lichfield, Peterborough, Bristol, and Dublin.

We are looking for a talented Digital Marketing Specialist to promote the Marlborough Group and our funds by updating regular marketing content in-line with service level agreements.

The successful candidate will join a team who are committed to collaborative working in an environment where personal and professional development are genuinely valued.

Key Responsibilities
  • Design, build, and send email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
  • Create compelling content for various platforms to engage audience segments and promote brand visibility.
  • Develop and implement digital marketing strategies to increase brand awareness, engagement, and lead generation.
  • Monitor social media channels, respond to comments, and engage with followers to build a strong online community.
  • Manage SEO efforts (keyword, image optimisation, etc.) to increase rankings on all major search networks.
  • Oversee paid media campaigns across multiple channels, ensuring optimal ROI.
  • Engage with social media strategies that align with business goals, enhancing interaction with our target audience.
  • Analyse performance metrics and tweak strategies as needed.
  • Continuously learn and adapt to new digital marketing tools and trends.
  • Creating graphics for social organic and social paid campaigns.
  • Contribute to the production of fund collateral such as manager commentaries, fund information documents, Q&A's and brochures on a regular basis.
  • Generate data required to produce marketing documents including presentations, fund fact sheets, sales aids etc.
  • Business as usual processes including daily sales analysis, monthly fund performance and asset reporting.
  • Update websites including the uploading of fund fact sheets, manager commentaries, fund prices, Prospectus documents etc.
  • Review websites on a regular basis to ensure that content is accurate and up to date.
  • Support the planning and analysis of marketing campaigns including database segmentation, drip campaigns, A/B testing and MI reporting.
  • Continually review systems, processes and data sources with a view to improving output and/or increasing efficiency.
  • Collaborate with the marketing team on key strategic projects and communicate effectively with the wider business.
  • Proof-read data & marketing materials while abiding by brand guidelines.

Essential Skills:

  • Excellent communication skills.
  • Experience of writing and editing digital content across the web and social media.
  • Highly competent in email marketing.
  • Excellent working knowledge of Microsoft PowerPoint.
  • Ability to coordinate information from different sources.
  • Experience managing data.
  • PC literacy and internet skills.
  • Analytical skills.
  • Strong attention to detail with an ability to spot and correct errors.
  • Ability to prioritise.
  • Ability to deal with and proof-read financial information.
  • Website skills and knowledge.

Beneficial Skills:

  • Knowledge of marketing automation systems such as Act-On or Pardot.
  • Knowledge of Salesforce.
  • Knowledge of Google Analytics.
  • Knowledge of WordPress or Webflow.
  • Knowledge of Adobe Creative Cloud, InDesign or Illustrator.
  • Knowledge / interest of investments.

Essential Qualifications:

  • 5 GCSE's Grade A-C (must include Mathematics and English).

Beneficial Qualifications:

  • Any higher education qualification (BTEC professional diplomas / NVQ 4 / HND / Degree or above) in a relevant field of study (e.g. Marketing, Business Studies, Public Relations, Digital Media, Maths).

Essential Experience:

Experience of working in an investment or financial services.

Beneficial Experience:

  • Experience of working in a sales and marketing environment.

Personal Qualities:

  • Ability to identify and correct errors.
  • Ability to manage own workload.
  • Ability to function as part of a team.
  • Ability to be flexible and learn quickly.
  • Ability to work under pressure to close deadlines.
  • Confident manner both written and verbally.
  • Positive attitude.
  • Competitive salary with annual salary reviews.
  • 25 days annual leave plus statutory bank holidays.
  • 9% non-contributory pension.
  • Annual discretionary bonus scheme.
  • Private Healthcare Scheme.
  • Death in Service at 5 x annual salary.
  • 35 hour working week.
  • Training for IOC and other relevant qualifications.
  • Exam completion bonus £500 (IOC).
  • Study leave.
  • Cycle 2 work scheme.
  • Eye test reimbursement.
  • Your birthday off.
  • 13 weeks fully paid maternity leave.
  • 2 weeks fully paid paternity leave.

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