Digital Marketing Analyst
4 weeks ago
About The Role
We're seeking a skilled Digital Marketing Analyst to join our UK Retail Business team. As a key member of our acquisition analytics team, you'll drive marketing efficiency by providing strategic recommendations and insights.
This role offers exposure to our operations, working alongside channel managers to analyse and enhance performance across channels. You'll have the opportunity to shape our marketing approaches, refine reporting processes, and contribute to the integration of GA4 and econometric data modelling.
Key Responsibilities
- Lead Campaign Analysis: evaluations of paid acquisition campaigns, designing and implementing trials and strategies.
- Streamline Processes: Continuously improve efficiency to focus on high-value activities, automating reporting where possible.
- Technology Integration: Contribute to the integration of new paid acquisition technologies.
- Cross-Functional Partnership: Collaborate with internal teams and external partners to align strategies and enhance SEM products.
- Support Forecasting: Assist planning and forecasting with channel managers
About You
- 2-3 years of experience in performance marketing analysis
- Confident making recommendations
- Can challenge the status quo, offering recommendations
- Experience with online analytics tools (Google Analytics, GA360, GA4), BigQuery, SQL, or PowerBi
- Ambitious, self-motivated, excellent organisational skills
About Us
We're a leading retailer offering a wide range of products, from appliances to electricals. We're committed to helping our customers and employees brilliantly, and we're looking for talented individuals to join our team.
Our Benefits
- Our Value Creation Plan: A unique long-term bonus plan for every AOer to share in our success.
- Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us)
- Pension: Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
- Be VIP at the AO Arena: Loads of opportunities to win free tickets and pre-sale access
- Health & wellbeing: Discounted gym membership, an onsite spa, and our Help @ Hand scheme giving you access to virtual GPs, Mental Health support, and more.
- Discounts: Exclusive discounts across our product range.
- Family leave: Enhanced Maternity, Paternity, and Adoption leave.
- Making a difference: 2 fully paid days a year to donate your time to any charity of your choice.
- On-site perks: Start your day with free on-site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks
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