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Marketing Manager
2 months ago
Job Title: Marketing Manager - International B2B Events
Job Type: Full-time
Company: Marketing Talent | Marketing Recruitment Experts
Location: Central London office (hybrid role)
Job Description:
We are seeking an experienced Marketing Manager to join our team and take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.
Key Responsibilities:
- Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Test, measure, and evaluate channels and tactics, making adjustments to improve results.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media presence.
- Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports.
- Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Strong focus on audience/delegate acquisition.
- Ideally experience working in the B2B financial, data, or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
What We Offer:
- Up to £45k Basic salary with a 10% Bonus.
- Superb benefits package.
- Opportunities for career progression within a leading B2B publishing and events brand.
