Senior Behaviour Change Strategist

1 month ago

Leeds, Leeds, United Kingdom Department of Health and Social Care Full time
Job Summary

The Department of Health and Social Care is seeking a highly skilled Senior Behaviour Change Strategist to join its Behavioural Programmes Unit. As a key member of the Strategy and Planning team, you will play a critical role in developing and implementing strategies to drive behaviour change and improve public health outcomes.

The ideal candidate will have a strong background in strategy and planning, with experience in planning and evaluating behaviour change programmes or campaigns. You will be responsible for working with evidence, data, research, and insight to create marketing strategies that drive behaviour change and deliver world-class, data-driven evaluations that demonstrate the impact of our work on health outcomes.

You will work closely with internal and external stakeholders, including academics, behaviour change experts, policy makers, and multiple agencies, to ensure that evidence, behavioural science, and our key audiences are at the heart of what we do.

The successful candidate will have a strong analytical and problem-solving mindset, with the ability to generate and apply insight to change behaviour. You will be a persuasive communicator, both orally and in writing, and have the ability to work in partnership with a wide range of internal and external stakeholders.

The Department of Health and Social Care offers a competitive salary of £53,116, plus a contribution towards your pension scheme. You will also have access to learning and development opportunities, flexible working options, and a culture that encourages inclusion and diversity.

Key Responsibilities

  • Develop and disseminate robust and evidence-based marketing strategies for key programmes, audiences, and behaviours.
  • Have responsibility for and extensive experience of using insight, behavioural science, data, modelling, theories of change, and Key Performance Indicators (KPIs).
  • Work with the Head of Strategy, Insight, Evaluation, and Data on the annual business planning process, setting out plans for the year ahead and drafting persuasive business cases to secure future budget for activity.
  • Provide strategic, evidence-based advice to internal stakeholders on public behaviours and attitudes in relation to health issues across the full range of issues that the BPU works on.
  • Develop and promote a deep understanding of and insight into the audience(s) and behaviours associated with each focus of activity.
  • Work with research and evaluation agencies, ensuring each programme is fully and rigorously evaluated and that evaluation drives continuous improvement.
  • Support others' career development through line management or otherwise.
  • Work closely with internal (policy colleagues, partnerships, digital, and campaigns team) and external stakeholders to ensure strategic alignment.

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