Brand Strategist

1 month ago


Leeds, Leeds, United Kingdom Jaywing Full time
Senior Strategist Role

We are seeking an experienced Senior Strategist to join our team at Jaywing. This role will involve leading the development of comprehensive communication strategies that effectively meet client objectives and drive measurable results.

The ideal candidate will possess a deep understanding of the evolving media landscape, consumer behaviour, and emerging communication trends. They will be a strategic thinker, a creative problem solver, and an effective communicator who can lead client engagements and drive innovation in communication approaches.

  • Strategic Planning: Develop communication strategies aligned with client objectives, target audience insights, and market trends using the agency model of Culture, Audience, Market & Brand.
  • Client Engagement: Serve as the strategic point of contact for clients, building strong relationships based on trust and delivering strategic counsel to support the agency ambition to be seen as a strategic partner to clients and not just a supplier.
  • Research and Insights: Conduct in-depth research to gather insights into target audiences, competitive landscape, industry trends, and relevant market data.
  • Campaign Development: Work cross-functionally with internal teams to develop integrated communication campaigns that leverage the strengths of various channels and platforms.
  • Measurement and Optimisation: Work with channel teams to establish key performance indicators (KPIs) and measurement frameworks to track the effectiveness of communication initiatives.

Estimated salary: $80,000 - $110,000 per annum, depending on experience.



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