Marketing Lead

2 weeks ago

Reading, Reading, United Kingdom Project People Full time
Job Opportunity

We are seeking a highly skilled Marketing Lead to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies.

Key Responsibilities:

  • Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
  • Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
  • Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
  • Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
  • Create and execute game-changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings, and lead generation/consultation opportunities.

Requirements:

  • Broad Marketing Skills:
    • Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
    • Mobile telecoms experience
    • Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.
  • Public Sector Expertise:
    • Proven track record of engaging with government entities, local authorities, and industry bodies.
    • Familiarity with telecom regulations, policies, and industry trends.
  • Excellent Communication Skills:
    • Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
    • Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.
  • Stakeholder Management:
    • Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
    • Experience in lobbying and advocacy efforts to influence policy decisions.

Project People is acting as an Employment Agency in relation to this vacancy.

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