Marketing Director for Growth
7 days ago
Role Overview
STACK Leisure is seeking an accomplished Senior Marketing Manager to spearhead our marketing strategy as we embark on an exciting period of expansion.
The ideal candidate will possess a strong background in senior marketing roles, preferably within a multi-site or venue-based environment.
We are looking for a highly motivated and driven individual who can rise to challenges and thrive in the hospitality and leisure industry.
This is a hands-on role offering the opportunity to join a dynamic company at the forefront of UK expansion.
About Us
STACK Leisure operates a portfolio of venues across the UK, with plans to expand to 15 locations over the next 3-5 years.
Our brand currently has a presence in STACK Seaburn, ST. James' STACK, STACK Lincoln, and we are set to launch in Middlesbrough, Manchester, Durham, Bishop Auckland, Carlisle, Whitley Bay, Northampton, Leeds, Sheffield, Wigan, and a second site in Newcastle.
Salary and Benefits
We offer a competitive salary of £50,000 - £70,000 per annum, depending on experience, along with a car allowance and staff discount.
Key Responsibilities
- Develop and lead the overarching marketing strategy, ensuring alignment across all venues.
- Oversee the execution of marketing activities across digital, social media, and traditional channels.
- Collaborate with Venue Marketing Managers to deliver tailored marketing plans for each location, maintaining a cohesive brand image.
- Manage relationships with external agencies and internal stakeholders for campaigns and content creation.
- Lead the analysis of marketing performance metrics, using data to optimise marketing initiatives.
- Manage the departmental budget and provide leadership for all marketing staff, promoting career growth and development.
- Work closely with the operational and sales team to support each venue in achieving their sales targets and KPI's.
Requirements
- Proven experience in a senior marketing role, preferably within a multi-site or venue-based environment.
- Experience in the hospitality/leisure/service industry is highly desirable.
- Expertise in digital marketing, social media, email marketing, SEO, and PR.
- Social Media, website content management skills, design and origination of digital content necessary for undertaking digital/social media work.
- Strong leadership skills with experience managing a marketing team.
- Ability to manage multiple projects across different locations simultaneously.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and stakeholder management skills.
- A quick self-learner, with a pro-active calculated 'give it a go' attitude; equally someone who is resilient and recovers well when met with challenges.
- Willingness to work weekends/out of hours, or evenings when required due to the needs of the business.
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