Senior Digital Marketing Analyst

3 weeks ago

London, Greater London, United Kingdom Frasers Group Full time

About the Role

We are seeking a skilled Digital Marketing Performance Analyst to join our team at Frasers Group. As a key member of our digital analytics function, you will work closely with the marketing team and wider digital functions to drive better decision making across our digital marketing channels.

Key Responsibilities

  • Own the analysis and measurement of the effectiveness of our marketing activations.
  • Leverage multiple data sources, including Google Analytics, transactional/customer databases, and data from our advertising platforms, to bring together concise analysis for our marketing teams.
  • Scrutinise large datasets with visualisation tools and present the outputs to senior management and wider digital teams.
  • Create a framework of periodic analysis and reporting, communicating our marketing performance coherently.
  • Measure the effectiveness of our marketing strategies with support from the experimentation team through causal inference methodologies.
  • Work closely with data engineering to prioritise a roadmap of data models to satisfy our marketing analytics needs.
  • Develop strong relationships with the wider digital analytics function, data engineering, commercial analytics to ensure continuity in definitions and data governance.

Requirements

  • Proficiency with SQL and R/Python.
  • Strong visualisation skills.
  • Extensive experience working in a digital marketing analytics position, ideally within an ecommerce/retail business.
  • Good understanding of digital marketing analytics core concepts and where and how these metrics should be utilised.
  • Expert communicator, with the ability to flex their presentation style based on the audience.
  • A passion for data with natural curiosity for uncovering informative insight.
  • Keen interest in the future of customer/marketing analytics, including customer data platforms, lifetime value, MMM, attribution, and the evolution of advertising platform capabilities.
  • Understanding of how to measure the effectiveness of marketing strategy through incrementality.
  • Ability to work autonomously, building strong working relationships with key stakeholders across marketing, trading, and other digital functions.

About Us

Frasers Group is a leading retail business, rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers with access to the world's best brands and experiences.

What We Offer

  • A competitive salary and benefits package.
  • A wide range of perks, including a wellbeing programme, employee recognition scheme, and opportunities for career development.
  • A dynamic and supportive work environment.

How to Apply

If you are a motivated and experienced digital marketing performance analyst looking for a new challenge, please submit your application, including your CV and a cover letter outlining your experience and qualifications.

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