Senior Digital Marketing Analyst
4 weeks ago
At Frasers Group, we're rethinking retail through digital innovation and unique store experiences. As a Senior Digital Marketing Analyst, you'll play a crucial role in elevating the retail experience for our consumers globally.
Key Responsibilities:- Own the measurement of our digital marketing capabilities through analysis and experimentation.
- Leverage multiple data sources, including Google Analytics, transactional/customer databases, and advertising platforms, to provide concise analysis for our marketing teams.
- Scrutinize large datasets with visualization tools and present outputs to senior management and wider digital teams.
- Create a framework of periodic analysis and reporting, communicating marketing performance coherently.
- Measure the effectiveness of our marketing strategies with support from the experimentation team through causal inference methodologies.
- Work closely with data engineering to prioritize a roadmap of data models to satisfy our marketing analytics needs.
- Develop strong relationships with the wider digital analytics function, data engineering, and commercial analytics to ensure continuity in definitions and data governance.
- Proficiency in SQL and R/Python.
- Strong visualization skills, including PowerBI, Looker, and Tableau.
- Extensive experience in digital marketing analytics, ideally in an ecommerce/retail business.
- Good understanding of digital marketing analytics core concepts, including ROAS, CAC, acquisition, and impressions.
- Expert communication skills, with the ability to adapt presentation style based on the audience.
- A passion for data and natural curiosity for uncovering informative insights.
- Keen interest in the future of customer/marketing analytics, including customer data platforms, lifetime value, MMM, attribution, and advertising platform capabilities.
- Understanding of how to measure the effectiveness of marketing strategy through incrementality.
- Ability to work autonomously, building strong working relationships with key stakeholders across marketing, trading, and other digital functions.
- A wide range of perks for our colleagues, including a benefits package, recognition and opportunities, and a chance to be part of a Fearless team.
- A chance to work on a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, and the ultimate Frasers Fearless Fitness Challenge.
- CEO Sessions, where employees can connect, network, and submit questions around specific topics.
- Retail Reconnect, where employees can gain insights by spending two days in one of our stores or the Warehouse.
- Frasers Fit, our wellbeing programme, which aims to support and improve colleagues' physical, financial, and mental wellbeing.
- Retail Trust, where employees get free access and support from the Retail Trust charity, including a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.
We're looking for a talented Senior Digital Marketing Analyst to join our team. If you're passionate about data, marketing, and retail, we'd love to hear from you.
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Senior Digital Marketing Analyst
4 weeks ago
London, Greater London, United Kingdom Frasers Group Full timeJob Title: Senior Digital Marketing AnalystAt Frasers Group, we're rethinking retail through digital innovation and unique store experiences. As a Senior Digital Marketing Analyst, you'll play a key role in elevating the retail experience for our consumers.Job SummaryWe're seeking a highly skilled Senior Digital Marketing Analyst to join our team. As a key...
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Senior Digital Marketing Analyst
4 weeks ago
London, Greater London, United Kingdom Frasers Group Full timeJob Title: Senior Digital Marketing AnalystAt Frasers Group, we're rethinking retail through digital innovation and unique store experiences. As a Senior Digital Marketing Analyst, you'll play a key role in elevating the retail experience for our consumers.Job SummaryWe're seeking a highly skilled Senior Digital Marketing Analyst to join our team. As a key...
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