Digital Marketing Strategist for Global Candidate Engagement

2 weeks ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time

Job Overview

Amazon UK Services Ltd. is seeking an experienced Digital Marketing Strategist to join our Talent Marketing team in a global workforce staffing role.

About the Role

We are looking for a customer-obsessed, data-driven digital marketing specialist to support email campaign automation and ad hoc campaign execution for our candidate marketing communications.

In this role, you will be responsible for executing on the email and SMS marketing strategies supporting Europe, United Kingdom, Asia Pacific, and Middle East, and enabling Amazon to raise the bar for lifecycle automation globally.

This role will support subscription campaigns, including automated flows and promotional emails, to drive engagement, applications, and conversion goals.

You will work hand-in-hand with the Journey Orchestration team to provide technical expertise in implementing messaging automation initiatives that will enable us to attract, engage, and segment potential candidates and Amazon Alumni.

The ideal candidate will have a thorough knowledge of email and SMS marketing, including deliverability, and experience working cross-functionally with Developers, Analytics, Creative, and Candidate Generation teams to deliver on key efficiency goals.

Key Responsibilities

  • Implement and execute email marketing campaigns to drive applications.
  • Perform email marketing tasks, including campaign setup, designing, scheduling, testing, and deploying ad-hoc campaigns and journeys.
  • Capture audience preferences for better targeting and implement data-driven personalization techniques to enhance customer engagement and optimize campaign results.
  • Increase opt-in subscribers while maintaining data cleanliness, implementing strategies for acquiring new subscribers and maintaining email deliverability.
  • Optimize email templates for various platforms (Outlook, Gmail) and devices (iOS, Android) to ensure a consistent user experience.
  • Maintain the campaign calendar, tracking key milestones and deadlines to ensure seamless execution.
  • Coordinate with internal and cross-functional teams, such as Performance Marketing, Field Operations, AI&C, Legal, and PR, to gather necessary content, assets, and approvals for each campaign.
  • Work with the creative team to design and develop responsive email campaigns, including editing copy, HTML manipulation, layout, links, and personalized and dynamic content.
  • Maintain a QA process to ensure all communications are brand-compliant, deployed on time, and without error.
  • Manage and own email reporting requirements, monitor, and analyze email campaign performance metrics, including Click Through Rate (CTR), open rates, conversions, and engagement using a combination of Adobe Analytics and platform-level data.
  • Use insights from reporting to inform stakeholders of campaign effectiveness and provide actionable recommendations.
  • Provide training and support to team members on email marketing best practices and tools.

BASIC QUALIFICATIONS

  • Previous marketing experience and proficiency in email marketing platforms, CRM systems, and analytics tools.
  • Expertise in audience segmentation, personalization strategies, and lifecycle email marketing.
  • Comprehensive knowledge of email marketing regulations and compliance (e.g., GDPR, CAN-SPAM Act).
  • Proficient in HTML/CSS for email design and familiar with responsive email design principles.
  • Experience using data and metrics to drive improvements.
  • Thorough understanding of email and SMS marketing best practices, including deliverability.
  • Technical email knowledge, including understanding of handlebars logic and SQL.

Salary Range: £60,000 - £80,000 per annum, depending on experience.

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