Digital Marketing Lead
16 hours ago
CatSci Ltd. is seeking a highly skilled Digital Marketing Lead to join our team and drive our digital marketing efforts.
About the Role- This is a senior leadership role that requires a strong track record in digital marketing, including lead generation, content development, and data-driven decision-making.
- The ideal candidate will have expertise in developing and executing digital marketing strategies, building high-performing teams, and driving business growth.
- They will also be responsible for designing and implementing processes to measure and improve the effectiveness of digital marketing activities.
The successful candidate will have a strong background in B2B marketing, with experience in leading cross-functional teams and collaborating with sales teams to drive revenue growth.
Key Responsibilities- Develop and implement a comprehensive digital marketing strategy aligned with CatSci's growth objectives and revenue goals.
- Evolve the company's digital brand identity, voice, and positioning to ensure consistency across all touchpoints.
- Design and execute the 'ATTRACT' process as a lead-generation system aimed at maximising awareness and driving marketing-qualified leads (MQLs) within target markets.
The estimated salary for this role is $100,000 - $120,000 per annum, depending on experience.
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