Senior Marketing Lead

1 week ago


Lincoln, Lincolnshire, United Kingdom Branston Potatoes Full time

**Job Title:** Senior Marketing Lead

We are seeking a highly experienced Senior Marketing Lead to join our team at Branston Potatoes. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies to drive business growth and enhance brand awareness.

The ideal candidate will have a strong background in FMCG or retail, with a proven track record of driving category growth through innovative marketing campaigns. You will work closely with cross-functional teams to develop and execute trade marketing plans, as well as analyze data to inform commercial decisions.

The successful candidate will possess excellent communication and project management skills, with the ability to build strong relationships with internal and external stakeholders. A bachelor's degree in a relevant field and proficiency in Microsoft Office is required.

**Salary:** £54,000 - £59,000 per annum, depending on experience.

**Benefits:*

  • 4.5 working week with flexible hours
  • Car allowance and free parking
  • 25 days annual leave, plus Bank Holidays
  • Company bonus scheme and enhanced pension contributions
  • Private health insurance and life assurance

**Job Description:**

Develop Branston categories through qualitative and quantitative research, insight & trends

Develop strong category relationships both internally and externally

Strategic reviews of major trends and opportunities

Drive short and long term actionable consumer and category insights to deliver commercial solutions

Create and implement yearly trade marketing plans for our categories

Review and deliver categories, recommendations and new product launches

Using Dunnhumby to gain insights on shoppers, formats, tiers to assist with decision making process

Create monthly action plans addressing needs of the category

Support the Sales & Marketing team in Brand development



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