Digital Optimisation Lead
2 days ago
Frasers Group is a leading retail company that's rethinking the industry through digital innovation and unique store experiences. We're looking for a talented individual to join our team as a Digital Optimisation Lead. This role will play a crucial part in driving our digital roadmap, providing constant analysis, and developing new strategies to optimise the user journey across Search, Merch & Personalisation.
About the RoleThe successful candidate will be responsible for creating a relevant and data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies, and developing forward-thinking features to drive performance across each brand. The role will also involve working with our CDP team to understand how to better utilise customer data and increase 1:1 personalisation, as well as collaborating with the experimentation team to ensure a best-in-class AB testing programme on the search and merch platform.
Estimated Salary: £60,000 - £80,000 per annum.
Responsibilities- Support the digital optimisation lead on a product discoverability roadmap.
- Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
- Work with the CDP team to understand how to better utilise customer data and increase 1:1 personalisation.
- Collaborate with the experimentation team to ensure a best-in-class AB testing programme on the search and merch platform.
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