Search and Merchandise Strategist

2 days ago


Upper Langwith, Derbyshire, United Kingdom Frasers Group Full time

Become a key player in shaping the retail experience at Frasers Group as a Search and Merchandise Strategist With a focus on data-driven decision-making, you'll play a vital role in enhancing customer journeys and driving business success.

About the Role

In this exciting position, you'll collaborate with our Digital Optimisation Lead to drive our digital roadmap forward. By leveraging data insights and analytics, you'll develop tailored strategies to optimise user journeys across Search, Merch, and Personalisation.

Key Responsibilities:

  • Support the development of a product discoverability roadmap with our Digital Optimisation Lead.
  • Contribute to managing digital projects from concept to delivery, focusing on optimisation.
  • Work closely with our Customer Data Platform team to unlock customer data potential and amplify 1:1 personalization.
  • Partner with our Experimentation Team to ensure best-in-class AB testing programs on Search and Merch platforms.
  • Analyse customer pain points through data analysis and present actionable recommendations for improvement.
  • Lead the evaluation and refinement of optimisation processes, tools, and strategies based on feedback and performance metrics.
What You'll Bring
  • Strong leadership and team management skills.
  • A deep understanding of data-driven strategies and the ability to translate insights into actionable plans.
  • Advanced analytical skills, with experience in A/B testing and interpreting data.
  • Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.
  • Exceptional communication and stakeholder management skills.
About the Salary and Benefits

You can expect a competitive salary range of $80,000 - $110,000 per annum, depending on experience. Our benefits package includes:

Retail Reconnect: Gain valuable insights by spending two days in one of our stores or warehouse, and bring fresh ideas back to the office.

Frasers Fit: Enjoy access to exclusive gym deals and discounts, as well as our wellbeing programme supporting your physical, financial, and mental wellbeing.



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