Digital Performance Analyst
3 weeks ago
Devonshire is seeking a highly skilled Digital Performance Analyst to join our team in London. The ideal candidate will have a minimum of 5 years experience in digital analytics and a proven track record of delivering data-driven solutions.
The salary for this role is estimated to be around £65,000 per year, depending on experience. As a key member of the team, you will work across various types of data-focused projects to improve clients' ROI.
Job Description:
- Develop and implement comprehensive analytics solutions using GA4 and GTM (and where applicable other analytics tools)
- Design and maintain robust data layer specifications
- Configure and validate complex tracking implementations
- Conduct regular audits to ensure data quality and accuracy
- Design, and execute A/B and multivariate testing programs
- Lead conversion rate optimisation initiatives
- Analyse test results and provide strategic recommendations
- Document and share experiment insights
- Lead complex data analysis projects across multiple client accounts
- Develop and maintain advanced Power BI and Looker Studio dashboards
- Conduct customer journey and attribution analysis
- Generate actionable insights from multi-source data analysis
Essential Requirements:
- Bachelor's degree in a quantitative field
- Minimum 5 years experience in digital analytics
- Demonstrated mastery of Google Analytics 4, Google Tag Manager, Power BI, and data layer specification
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