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Product Marketing Strategist

2 months ago

Nottingham, Nottingham, United Kingdom Digital Waffle Full time

A leading Business Communications Software company is seeking a seasoned Product Marketing Manager to spearhead all marketing efforts for their SaaS product.

About the Role

The ideal candidate will have a deep understanding of target audiences and exceptional communication skills, able to explain how the product helps to solve customer problems.

Working closely with the product and professional services team, you will collaborate to produce an effective marketing strategy ready for the go-to-market launch.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy to drive product growth and adoption
  • Collaborate with cross-functional teams to ensure alignment and consistency in product messaging
  • Lead the development of product marketing collateral, including product positioning, messaging, and sales enablement materials
  • Conduct market research and analysis to inform product development and marketing strategies
  • Manage and optimize marketing budgets to achieve business objectives
  • Stay up-to-date with industry trends and competitor activity to inform product and marketing strategies

Requirements

  • At least five years of experience in a similar role
  • SaaS experience and a deep understanding of the software industry
  • Strong presenting and communication skills, with the ability to articulate complex ideas to both technical and non-technical audiences
  • Data-driven approach to marketing, with a focus on metrics and ROI
  • Ability to work collaboratively with cross-functional teams, including product, sales, and customer success
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically

What We Offer

Our company offers a competitive salary and benefits package, including private health and dental care, an annual bonus, and a range of other perks and benefits.