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Senior Brand Manager
2 months ago
About the Role
The Skipton Building Society is seeking a highly skilled Senior Brand Manager to join its Brand and Insight team. As a Senior Brand Manager, you will play a key role in driving the development and execution of the brand, with a focus on media buying and planning.
Key Responsibilities
- Plan and execute media campaigns across channels (digital, print, TV, social media etc.) that build brand equity, grow awareness and consideration, and deliver strong returns on investment.
- Own the brand media budget (c£6m p.a.) to deliver against agreed brand KPIs, ensuring activity is in line with corporate plan objectives.
- Establish KPIs to measure the success of brand initiatives, forecast expected outcomes and provide input into summaries of brand performance.
- Analyse media performance data and brand metrics and deliver appropriate recommendations and actions to support brand growth.
- Develop a clear, objective overview of brand performance using econometrics, audit, brand tracking, creative testing, test & learn and engage other third-party research techniques where appropriate.
- Use this view to inform strategic priorities and help shape the brand team's approach and output.
- Identify and implement partnership and sponsorship opportunities that support the brand strategy.
Requirements
- Extensive media planning and buying experience.
- Strong stakeholder management, communication and influencing skills.
- Cultivate strong relationships throughout the organisation and with agency partners, driving a brand agenda that resonates internally as well as externally.
- Experience in delivering initiatives that grow brand equity, awareness and consideration.
- Good knowledge of brand strategy, management, and planning techniques.
- Commercial mindset with a focus on delivering returns on marketing investment.
- In-depth knowledge of the UK Financial Services market.
About Skipton Building Society
Skipton Building Society is a mutual organisation that values work/life balance and supports hybrid and flexible working. We offer a range of benefits, including annual discretionary bonus scheme, 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days, holiday trading scheme, matching employer pension contribution (up to 10% per annum), colleague mortgage (conditions apply), salary sacrifice scheme for hybrid & electric car, commitment to training and development, private medical insurance for all our colleagues, and diverse and inclusive colleague networks available for you to join.
