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Marketing Analyst

1 month ago

London Area, United Kingdom Salt Full time
Marketing/Media Analyst Opportunity

Salt is partnering with a leading FMCG company to find a skilled Marketing/Media Analyst to drive growth through data-driven insights.

About the Role

This exciting opportunity will focus on analyzing marketing and sales data to provide actionable recommendations that optimize marketing spend and improve ROI.

  • Develop and refine marketing mix models to inform marketing investment decisions
  • Analyze and model the impact of various marketing channels on sales and brand performance
  • Combine and interpret data from diverse sources to create a comprehensive view of marketing effectiveness
  • Deliver insights and recommendations on product launches, campaigns, and media strategies to drive growth
  • Work with data systems and platforms to gather, clean, and integrate marketing and sales data
Requirements

To succeed in this role, you will need:

  • Strong experience in marketing/media analytics, preferably in the FMCG industry
  • Expertise in Marketing Mix Modeling (MMM) and its application to drive marketing investment decisions
  • Proficiency in data analysis tools (e.g., Excel, SQL, R, Python) and visualization platforms (e.g., Tableau, Power BI)
  • Experience with marketing data platforms and familiarity with CRM systems
  • Excellent communication and presentation skills to simplify complex data for non-technical stakeholders

This is a fantastic opportunity to join a leading FMCG company and drive growth through data-driven insights.