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Senior Marketing Manager
2 months ago
We are seeking an exceptional Senior Marketing Manager to join our team at DISTINCT RECRUITMENT LIMITED. As a key member of our marketing team, you will be responsible for leading the delivery of our marketing strategy, driving footfall, frequency of visit, and dwell-time, as well as retailer sales and market share.
Key Responsibilities- Develop and implement the annual marketing plan, leveraging insights and evidence-based content to inform marketing activity.
- Understand target audience segments and employ suitable marketing tactics to reach them.
- Measure the effectiveness of marketing campaigns and identify lessons learned to inform future delivery.
- Liaise with suppliers to ensure best value, on-time, and quality delivery.
- Provide B2B content to inform retail businesses of activity undertaken on their behalf.
- Deliver activations and campaigns within pre-agreed budgets.
- Oversight and feedback on key site content plans, including social media, website, and email.
- Lead ideation sessions, providing key insights, data, trends, best practices, and supporting the marketing executive with practical content examples.
- Ensure a smooth rollout of digital content and oversee the designing, building, and delivering of social media tactics.
- Copywriting, creation, and sending e-campaigns to multiple databases, optimizing for high open rates.
You will be an exceptional leader, with instant credibility and gravitas at a senior level, evidenced by a history of empowerment, communication, mentoring, and motivation of staff. You will be a natural people manager, able to inspire, motivate, and communicate effectively.
As a Senior Marketing professional, you will have a comprehensive understanding of best-in-class customer service, both B2C and B2B, and be able to adapt style and approach depending on the audience. You will have an outstanding commercial and financial awareness, with strong financial management skills and the ability to innovate and drive change when required.
Experience of working on a retail and leisure development and engaging with stakeholders would be highly advantageous.
