Digital Media Data Analyst
3 hours ago
We are seeking a skilled Digital Media Data Analyst to join our Analytics & Insight team at Source. The successful candidate will be responsible for unifying our data landscape, supporting Business Intelligence tools, AI predictive models, and media planning.
This is an excellent opportunity for a talented individual with expertise in digital campaign performance reporting and a passion for data analysis. As a key member of the A&I team, you will play a crucial role in enhancing our data offerings to drive transformation for clients and the team.
Key Responsibilities- Collaborate with Media/Client teams to establish media campaign reporting and insight requirements.
- Validate and verify input datasets to ensure accuracy.
- Create client-friendly dashboards and reports to provide insights on campaign progress.
- Build and deliver mid and end-of-campaign performance reports with actionable insights.
- Maintain client and agency benchmark studies.
- Liaise with external data, tech, and media suppliers to ensure top-quality service.
- Conduct deep-dive analyses to identify growth opportunities for client businesses.
Working at Source
The A&I team leverages vast amounts of client data to uncover insights, identify opportunities, and develop data products that drive business growth. Our client will utilize statistical, algorithmic, and visualization techniques.
As a Digital Media Data Analyst, you will collaborate with team members to plan, build, and deliver various analytics projects. Your work may involve supporting media planning with research, customized reports, and bespoke data management processes, or assisting senior analysts with advanced forecasting models.
The complex business logic applied to this varied data necessitates robust visualization and reporting skills to support our strategic goals.
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