Digital Media Specialist
2 weeks ago
About the Role:
We are seeking a talented Digital Media Analyst to join our growing Analytics & Insight team at Source. In this role, you will play a key part in unifying our data landscape, supporting in-house Business Intelligence tools, AI predictive models, and media planning.
The A&I team delivers comprehensive research and data analytics, using methodologies like audience profiling, econometrics, and TV attribution to create tailored measurement frameworks for our clients.
This is a great opportunity for a Data Analyst with expertise in digital campaign performance reporting and a passion for data analysis. You will be essential in enhancing our data offerings to drive transformation for both clients and the team.
Key Responsibilities:
- Collaborating with Media/Client teams to establish media campaign reporting and insight requirements.
- Validating and verifying input datasets to ensure accuracy.
- Creating and managing client-friendly dashboards and reports to provide insights on campaign progress.
- Building and delivering mid and end-of-campaign performance reports with actionable insights.
- Maintaining client and agency benchmark studies.
- Liaising with external data, tech, and media suppliers to ensure top-quality service.
- Conducting deep-dive analyses to identify growth opportunities for client businesses.
- Facilitating self-serve BI across teams to enhance focus on high-impact areas.
About You:
- You have a strong foundation in digital media analytics and a passion for data and its role in driving continuous business improvement.
- You are exceptional in Excel, with skills in VLOOKUP, pivot tables, and advanced charting techniques.
- You have solid experience in digital media performance evaluation and reporting, preferably in an agency setting.
- You are confident in SQL and possess a good understanding of database design.
- You have experience building and managing marketing performance dashboards using Power BI or Tableau.
- You are a proactive and self-starter, capable of identifying elegant solutions to complex problems.
- You are an analytical, problem-solver, and effective communicator.
How You Will Contribute:
You will be working closely with the A&I team to deliver comprehensive research and data analytics, using methodologies like audience profiling, econometrics, and TV attribution to create tailored measurement frameworks for our clients.
As a Digital Media Analyst, you will collaborate with team members to plan, build, and deliver various analytics projects, supporting media planning with research, customized reports, and bespoke data management processes.
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