Subscriber Value Management Strategist

3 days ago


London, Greater London, United Kingdom Redefined Ltd Full time

Job Title: Subscriber Value Management Strategist

Estimated Salary: £65,000 - £85,000 per annum in London

Join Merkle as a Subscriber Value Management Strategist and be part of a team that maximizes subscriber engagement and revenue through innovative subscriber value management strategies.

About the Role:

This position requires someone with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies to execute and optimize our global subscriber value management strategy.

Responsibilities:
  • Lead the rollout and optimization of our global subscriber value management strategy.
  • Develop and implement incremental data capture strategies to enhance customer insights and personalization efforts.
  • Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences.
  • Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth.
Qualifications:
  • Minimum of 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.
  • Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.
  • Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.


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