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Toblerone UK Brand Manager
2 months ago
We are seeking a highly skilled and experienced Brand Manager to lead the Toblerone brand in the UK market. As a key member of our team, you will be responsible for developing and executing a comprehensive brand strategy that drives premium growth and shapes the future of chocolate.
Key Responsibilities- Develop and implement a brand portfolio strategy that aligns with the company's vision and goals.
- Support profit and loss management, and future business development plans and objectives, including new product development and platform opportunities.
- Work with cross-functional teams to develop and execute marketing plans that deliver on revenue and profit forecasts.
- Develop and implement integrated marketing communications and 360-degree campaigns that drive consumer engagement and loyalty.
- Manage visual identity across all consumer touch points in the UK, including in-store retail vision and implementation.
- Collaborate with global teams to develop the premium vision, destination portfolio, and brand communications.
- Deliver ground-breaking premium activation programs and partnerships that drive business growth.
- Lead and shape the Toblerone instore retail vision and implementation with close cooperation across category, customer, global, and agency teams.
- Partner with global teams to deliver key innovation and renovation projects in the UK in service of the premium destination portfolio.
- Partner with sales teams on in-year commercial delivery and excite consumers and customers about the long-term journey.
- Analyze trends in consumer, shopper, category, customer, and channels to arrive at key commercial insights that shape brand strategy.
- Mobilize and excite internal stakeholders of all levels to jump on the UK Toblerone journey.
- Experience in marketing and brand leadership, with a strong consumer-first focus and experience building brand foundations.
- Proven track record of marketing and activating premium/luxury brands with strong growth results.
- Ability to challenge the status quo and think creatively.
- Start-up mentality and entrepreneurial drive.
- Agility and skill at dealing with ambiguity.
- Strong influencing skills and ability to build great relationships across a vast agency network and internally.
- Ability to navigate complex organizational contexts and manage senior stakeholders.
- Analytics and creativity—a balance of commercial, strategic acumen, and a good eye for creative.
- End-to-end ownership and autonomy.
- Passion for premium.
Mondelēz International is a leading global snacking company with a portfolio of iconic brands and a commitment to innovation and sustainability. We are proud of our rich history and heritage, and we are dedicated to creating a better future for our consumers, customers, and communities.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity to join our team and shape the future of chocolate.
