Digital Marketing Professional
4 days ago
About the Role:
We are seeking a talented Digital Marketing Executive to join our marketing team in Team Valley. As a leading UK automotive retailer, you will work with over 30 top vehicle manufacturers, gaining valuable industry experience and reporting to the Digital Team Leader.
Key Responsibilities:
* Create and update landing pages, ensuring they align with marketing campaigns, are visually appealing, user-friendly, mobile-optimised, and have fast load times.
* Conduct A/B testing, and monitor analytics to optimise performance and increase conversions, identifying areas for improvement and implementing necessary changes.
* Audit website content for visual presentation, readability, user experience, and alignment with SEO best practices, including keyword usage, meta tags, and URL structure.
* Promote Finance Promotions via the New Vehicle Management Portal, following the Finance Promotions Approval Process and uploading accurate CAP descriptions, images, pricing, ensuring consistent formatting of car offers.
* Implement on-page optimisation techniques and collaborate with the development team for a search engine-friendly website.
* Monitor website rankings, organic traffic, and keyword performance using SEO tools, making adjustments as needed.
* Manage PPC campaigns on Google Ads by conducting keyword research, creating targeted ad groups, and writing compelling ad copy.
* Plan, implement, and optimise display ad campaigns on the Google Display Network, aligning with the automotive retailer's brand and objectives.
* Develop and execute email marketing campaigns aligned with the automotive retailer's goals, collaborating with the Content Team to create compelling copy and visually appealing templates using tools like DotDigital and Salesforce Marketing Cloud.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field is desirable.
* Proven experience in digital marketing, including managing digital campaigns is desirable.
* Strong understanding of digital marketing tools and platforms such as Google Analytics, Google Ads Manager, email campaign software, Web CMS and more
* Salesforce and Marketing Cloud experience would be advantageous.
* Awareness of legal requirements and compliance regulations related to content creation, such as marketing regulations, FCA Consumer Duty, data protection, and privacy regulations.
The Ideal Candidate:
The ideal candidate will be highly organised, ambitious, and have a proactive, positive attitude. Strong analytical skills, creativity, and meticulous attention to detail are essential for this role, as is the ability to collaborate with team members across multiple projects and meet deadlines.
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