Digital Marketing Specialist
3 days ago
- Job Overview
- We are seeking a talented Digital Marketing Executive to join our marketing team in Team Valley.
- As a leading UK automotive retailer, you will work with over 30 top vehicle manufacturers, gaining valuable industry experience and reporting to the Digital Team Leader.
- Responsibilities include creating and updating landing pages to align with marketing campaigns, conducting A/B testing, and monitoring analytics to optimise performance.
- You will also audit website content for visual presentation, readability, user experience, and alignment with SEO best practices.
- Promote Finance Promotions via the New Vehicle Management Portal, following the Finance Promotions Approval Process and uploading accurate CAP descriptions, images, pricing.
- Manage PPC campaigns on Google Ads, including conducting keyword research, creating targeted ad groups, and writing compelling ad copy.
- Plan, implement, and optimise display ad campaigns on the Google Display Network, aligning with the automotive retailer's brand and objectives.
- Develop and execute email marketing campaigns aligned with the automotive retailer's goals, collaborating with the Content Team to create compelling copy and visually appealing templates.
- Manage the EDM distribution process with the CRM team to test and ensure accurate targeting and timely dispatch.
- Identify promotional opportunities for targeted, personalised communications.
- Key skills and qualifications include a Bachelor's degree in Marketing, Communications, or a related field, and proven experience in digital marketing.
- Other essential skills include a strong understanding of digital marketing tools and platforms, such as Google Analytics, Google Ads Manager, email campaign software, and Web CMS.
- The ideal candidate will be highly organised, ambitious, and have a proactive, positive attitude, with strong analytical skills, creativity, and meticulous attention to detail.
- This role offers opportunities for personal growth and career advancement in a fast-paced environment, managing diverse projects and contributing to the company's overall marketing success.
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