Data Strategist and Marketing Performance Leader
2 days ago
**About the Role**
We are seeking an innovative and strategic Data Strategist and Marketing Performance Leader to drive our data strategy, optimise marketing performance, and enhance customer relationships through advanced CRM and analytics.
As a key member of our team, you will shape and implement a comprehensive data strategy, ensuring actionable insights inform our marketing decisions. You'll collaborate closely with internal teams to optimise campaigns, improve customer segmentation, and lead CRM-driven marketing innovations.
**Key Responsibilities:**
- Develop and implement a robust data strategy for accurate collection, governance, and analysis.
- Lead performance analysis, providing insights on ROI, customer behaviour, and campaign effectiveness.
- Oversee CRM integration with marketing platforms to personalise campaigns and improve targeting.
- Expand marketing automation capabilities to drive lead generation and retention.
You will have significant experience in data management, analytics, and marketing performance, with expertise in CRM systems, data analysis tools (e.g., Google Analytics, Power BI, Salesforce), and performance measurement. A solid understanding of GDPR and data compliance is essential, along with experience ensuring data governance across platforms.
**What We Offer:**
- A competitive salary range of £55,636 - £64,228 per annum, including a generous weighting of £1,500 per annum.
- An exciting opportunity to work with a dynamic team, fostering a culture of data literacy and continuous improvement.
- Ongoing training and development opportunities to support your growth and success.
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