Marketing Insights Professional

2 days ago


Brighton, Brighton and Hove, United Kingdom MBN Solutions Full time
About the Role

We are seeking a highly skilled Senior Marketing Analyst to drive insights that shape marketing strategies and fuel business growth. This is an exciting opportunity to make a meaningful impact by analyzing marketing performance and uncovering opportunities for optimization and innovation.

Key Responsibilities
  • Transform and unify large datasets from various sources to deliver robust and efficient insights.
  • Design and build dashboards that empower marketing teams to evaluate performance across channels, including Affiliates, Paid Media, Social, Organic, and CRM.
  • Deliver actionable insights through exceptional data storytelling and presentation skills.
  • Collaborate with marketing teams to evaluate media investment levers and optimize campaign performance.
  • Partner with analytics and customer insight teams to understand marketing's role in customer behavior and Lifetime Value (LTV).
  • Enhance customer communications with data-driven segmentations and rules-based models.
  • Support cross-channel analytics projects, such as media mix modeling, and assist in qualitative survey data analysis.
  • Actively contribute to the Data and Analytics team and participate in the Data Centre of Excellence.
Requirements

To succeed in this role, you will need:

Essential Requirements
  • At least 3 years of experience in an analytics role.
  • Advanced SQL skills.
  • Proficiency in building dashboards (e.g., Tableau).
  • Expertise in media and web analytics tools (e.g., GA4).
  • Strong analytical mindset, problem-solving abilities, and attention to detail.
  • Skilled in data storytelling and presenting insights to diverse audiences.
  • Experience in measurement and evaluation techniques, such as A/B testing and ROI analysis.
Desirable Requirements
  • Experience in an eCommerce environment.
  • Familiarity with customer or multimedia data platforms.
  • Knowledge of media performance metrics, including CPA and ROAS, and incrementality testing.
  • Understanding of attribution methodologies and media mix modeling.
  • Insights into customer analytics and engagement metrics like Customer Lifetime Value (CLV).

Salary Range: £55,000 - £60,000 per annum



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