Marketing Insights Professional
2 days ago
We are seeking a highly skilled Senior Marketing Analyst to drive insights that shape marketing strategies and fuel business growth. This is an exciting opportunity to make a meaningful impact by analyzing marketing performance and uncovering opportunities for optimization and innovation.
Key Responsibilities- Transform and unify large datasets from various sources to deliver robust and efficient insights.
- Design and build dashboards that empower marketing teams to evaluate performance across channels, including Affiliates, Paid Media, Social, Organic, and CRM.
- Deliver actionable insights through exceptional data storytelling and presentation skills.
- Collaborate with marketing teams to evaluate media investment levers and optimize campaign performance.
- Partner with analytics and customer insight teams to understand marketing's role in customer behavior and Lifetime Value (LTV).
- Enhance customer communications with data-driven segmentations and rules-based models.
- Support cross-channel analytics projects, such as media mix modeling, and assist in qualitative survey data analysis.
- Actively contribute to the Data and Analytics team and participate in the Data Centre of Excellence.
To succeed in this role, you will need:
Essential Requirements- At least 3 years of experience in an analytics role.
- Advanced SQL skills.
- Proficiency in building dashboards (e.g., Tableau).
- Expertise in media and web analytics tools (e.g., GA4).
- Strong analytical mindset, problem-solving abilities, and attention to detail.
- Skilled in data storytelling and presenting insights to diverse audiences.
- Experience in measurement and evaluation techniques, such as A/B testing and ROI analysis.
- Experience in an eCommerce environment.
- Familiarity with customer or multimedia data platforms.
- Knowledge of media performance metrics, including CPA and ROAS, and incrementality testing.
- Understanding of attribution methodologies and media mix modeling.
- Insights into customer analytics and engagement metrics like Customer Lifetime Value (CLV).
Salary Range: £55,000 - £60,000 per annum
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