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Channel Marketing Specialist
2 months ago
Job Summary
PACC is seeking a dynamic Channel Marketing Specialist to contribute to the growth and development of our channel in EMEA. The ideal candidate will leverage their skills to execute programmes that enhance PACC's strategic channel partner relationships, focusing on Telematics, Telecommunications, and Fleet Management Companies.
Key Responsibilities
- Support the growth and development of channel partners in EMEA by executing strategic marketing campaigns focused on sales enablement and business development.
- Participate in local shows and events, including owned events, supported events, and partner events, based on regional requirements, accompanied by effective budget planning and ROI analysis.
- Engage and enable strategic partnerships that enhance customer value and purchase convenience through the localized marketing and delivery of PACC solutions.
- Collaborate with the Product Marketing team to develop channel communications for new product launches and product updates.
- Work cross-functionally with key stakeholders to coordinate and execute channel campaigns, ensuring alignment with business objectives and KPIs.
- Execute targeted marketing campaigns, activating local messaging for lead generation and awareness, while identifying opportunities to promote and influence video-based solutions.
- Support partner and market growth by delivering KPIs in field marketing, scaling activation efforts, and promoting market-focused messaging.
- Establish thought leadership by staying informed on industry trends and serving as a subject matter expert (SME) for the local markets.
Requirements
- Bilingual proficiency in German and English.
- Bachelor's degree (or equivalent experience) in Marketing or a related field, plus 3-5 years of B2B marketing experience.
- 3+ years of hands-on channel marketing experience working with resellers and business development teams.
- Results-driven mindset with a track record of delivering on KPIs and objectives.
- Excellent communication and collaboration skills, essential for working cross-functionally and engaging with partners effectively.
- Highly organized and proficient at managing multiple projects at a time.
- Experience working with fleet management companies is desirable but not essential.
- Demonstrated curiosity for emerging high-tech trends (such as AI, IoT) with the ability to translate their implementation into language understandable by non-technical audiences.
