SEO Manager

1 month ago

Manchester, United Kingdom boohoo group Full time
About the Role

We are seeking a talented SEO Manager to join our fast-paced and innovative team at boohoo group. As a leading online fashion retailer, we offer a dynamic and exciting workplace, where creativity and innovation are valued and rewarded.

Key Responsibilities
  • Develop and execute a comprehensive SEO strategy to drive traffic and revenue growth.
  • Ensure the website remains SEO optimised from a technical and content standpoint, leveraging tools like Google Analytics, SEMrush, and Search Console.
  • Manage the team and task flow across all SEO touchpoints, with a focus on the technical side.
  • Support the wider business, including ecommerce, VM, and product teams for search insight, market demand, and SEO recommendations.
  • Collaborate with the translation team to ensure quality content for international expansion.
  • Drive the SEO A/B testing plan with the tech and UX team to validate opportunities.
  • Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage.
  • Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings.
  • Ensure Digital PR campaign effectiveness and adjust as necessary.
  • Lead for SEO on offsite SEO campaigns in target markets.
Requirements
  • 4-5 years SEO experience with a previous role in fashion retail will be beneficial.
  • Demonstrative solution-oriented thinking, with a strong numerical skills and commercial awareness.
  • Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
  • Robust content expertise that shows how to use content to benefit users commercially and enhance search performance.
  • Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks.
  • A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight.
  • Social media aware, with experience using social listening to identify current trends.
  • Strong experience with Microsoft Excel/Google Sheets for advanced reporting and analysis.
  • Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed.
  • Experienced in using GA4 alongside other SEO tools.
  • Experience using Google Merchant Center to optimise for Free Shopping traffic and revenue.
What We Offer
  • 25 days holiday plus bank holidays.
  • Discretionary bonus scheme.
  • Company share scheme.
  • Life Assurance.
  • Company Pension Scheme.
  • Flexible working hours.
  • Free onsite Gym.
  • Employee assistance programme including 24-hour confidential helpline.
  • Our Reward Platform allows you to tailor your benefits to suit your needs.
  • 40% discount across 8 brands, 20% discount on Debenhams.
  • Discount & Cashback portal.
  • Season Ticket Loans.
  • Learning and development support and opportunities both internally and externally.

#LI-GS1 #LI-ONSITE

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