Digital Marketing Specialist

2 weeks ago

Sheffield, Sheffield, United Kingdom Elevation Recruitment Group Full time

About the Role:

Elevation Recruitment Group's Marketing Division is seeking a dynamic Digital Marketing Specialist to join a SaaS business as Social Media & PR Manager.

As a key member of the marketing team, you will lead the social media strategy, focusing on growth, engagement, and demand generation. Reporting to the Head of Marketing, you'll drive community engagement and collaborate with sales to amplify our brand and create meaningful connections.

Key Responsibilities:

  • Craft, implement, and manage a comprehensive social media strategy to support growth, brand awareness, and community engagement.
  • Drive social campaigns that generate interest, engage our audience, and encourage conversions aligned with our marketing goals.
  • Actively engage and grow our online community, including responding to queries, driving discussions, and nurturing relationships.
  • Collaborate with the wider marketing team to develop and curate high-quality, on-brand social content that resonates with our audience.
  • Establish, track, and analyse social media KPIs, providing insights to improve performance, engagement, and ROI.
  • Collaborate with the sales, content, and customer success to align social initiatives with business priorities.
  • Stay informed on industry trends and evolving practices, leveraging insights to keep our brand's social presence fresh, relevant, and ahead of competitors.
  • Guide and develop the Marketing Executive, building a collaborative and growth-oriented team environment.
  • Manage, facilitate and oversee UK and International event coordination and attendance.

Requirements:

  • Degree in Social Media Management, Marketing or equivalent subject.
  • Proven social media management experience, ideally in B2B, Professional Services or SaaS, with a record of driving growth and engagement.
  • Previous team management experience with a passion for developing talent.
  • A creative thinker who uses data to refine strategies and drive results.
  • Strong communication skills and experience working with sales teams to align social media with business goals.

What We Offer:

  • An estimated salary of £45,000 - £50,000 per annum.
  • Competitive benefits package, including pension, holiday allowance up to 38 days, life assurance, and wellness programs.
  • Flexibility, health and wellbeing, social gatherings, holidays, enhanced family-friendly leave, maternity and paternity pay, and life assurance.

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