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Director of Audience Engagement

1 month ago

London, Greater London, United Kingdom News Corp UK & Ireland Limited Full time

At News Corp UK & Ireland Limited, we're seeking a highly skilled Director of Audience Engagement, to lead our audience development and content strategy team.

About the Role

This is an exciting opportunity to join our team as a key member in driving audience growth through data-driven insights, innovative storytelling formats, and close collaboration with marketing teams. The ideal candidate will be an experienced leader and strategic thinker with a passion for news, analytics, and community building.

The successful candidate will oversee the creation and implementation of audience development strategies across search, social, and subscriber engagement. This includes collaborating with our Editorial Data Lead and Director of Data & Insight to determine our editorial data strategy and develop our tooling.

You will drive initiatives that enhance content discoverability, such as SEO, mobile-first content, and innovative storytelling formats for new and diverse audiences. Additionally, you will present regularly at news conferences, highlighting key audience metrics and providing feedback on editorial projects.

We are looking for someone with a minimum of 5 years of experience in audience development and content strategy, with at least 3 years in a leadership role. You should have a strong understanding of editorial compliance and regulatory issues. Leadership and people management skills are essential for this role.

What We Offer
  • A competitive salary range of £60,000 - £80,000 per annum, depending on experience
  • A flexible working arrangement where employees are expected to be in the office a minimum of three days per week, with the option to work remotely for the remaining two days
  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
  • A wide range of training available, plus full LinkedIn Learning access
  • Private medical insurance including coverage for pre-existing conditions
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
  • 'Bikes for Work' and 'Electric Car' scheme
  • Up to 60% discount on Harper Collins books
  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times
  • Access to wellbeing benefits such as EAP, physio/massage and counselling
  • A generous pension scheme with employer contributions of up to 5%