UK Marketing Lead: Software Solutions
2 weeks ago
Drive Revenue Growth with Strategic Marketing Initiatives
We are seeking an experienced Marketing Manager to lead our UK marketing efforts and drive revenue growth through strategic initiatives.
The ideal candidate will have a proven track record in B2B marketing, preferably within the software industry, and experience with Account-Based Marketing (ABM) campaigns. They will also possess strong project management skills, excellent communication abilities, and a data-driven mindset.
About the Role:
- Lead and implement targeted marketing initiatives to support company growth
- Execute top-of-funnel activities to increase brand presence and pipeline growth
- Manage ABM campaigns using a multichannel approach to engage key customers
- Collaborate with sales and customer success teams to align on campaign strategies
- Analyse and report on campaign performance, marketing spend, and ROI
- Manage relationships with external partners and vendors
- Oversee marketing budgets and ensure cost control
Requirements:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in B2B marketing, preferably within the software industry
- Proven track record with ABM campaigns and marketing technologies
- Strong project management and cross-functional collaboration skills
- Excellent communication skills and ability to handle multiple projects at once
- A proactive, data-driven mindset with a passion for achieving results
What We Offer:
- Competitive salary of £60,000 - £80,000 per annum
- Private medical insurance and additional paid leave
- Casual dress code and a supportive, inclusive company culture
- Company pension scheme, cycle-to-work program, and employee discounts
- Regular company events and free on-site parking
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