Senior Marketing Campaigns Officer

3 days ago


Canterbury, Kent, United Kingdom THE TALENT SET Full time
Job Description:

The Talent Set is seeking a highly skilled Senior Marketing Campaigns Officer to join their team for an exciting 12-month contract. This role involves managing digital and offline advertising campaigns to attract both domestic and international students to the University.

The ideal candidate will have strong audience insight, creative messaging, and collaboration skills to support student recruitment. The officer will liaise with external agencies, ensuring campaigns are innovative and align with the University's recruitment strategy.

Key Responsibilities:

  1. Collaborate with the Head of Marketing Operations to create and execute strategies for undergraduate and postgraduate recruitment.
  2. Oversee acquisition campaigns to attract high-quality students, managing agency contracts and budgets to ensure creative, impactful campaigns.
  3. Work closely with internal teams to ensure all recruitment activities align with University goals.
  4. Analyse market trends, competitor activity, and student behaviour to adapt marketing strategies.
  5. Develop content in collaboration with the content team to support campaigns.
  6. Manage acquisition marketing budgets effectively to ensure ROI.
  7. Ensure the University's brand remains attractive and relevant to prospective students.
  8. Manage complex workflows with competing deadlines and shifting priorities.
  9. Support cultural change initiatives within the University, focusing on collaboration and measurable outcomes.

Requirements:

  1. Degree or equivalent experience in marketing or communications.
  2. Experience planning and executing successful marketing campaigns.
  3. Strong knowledge of higher education marketing and recruitment.
  4. Proficiency with IT tools, particularly MS Office and databases.
  5. A flexible hybrid working pattern is on offer with 2-days per-week in the organisation's Kent-based office.
  6. A 12-month contract in a fantastic organisation that fosters growth.

Salary: £40,000 - £50,000 per annum



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