Paid Media Lead
4 weeks ago
About THG
We're a fast-paced, global technology group that specialises in taking brands directly to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This integrated approach enables us to deliver innovative solutions and drive business growth.
About the Role
As a Paid Media Lead, you will play a crucial role in ensuring that paid media briefs are integrated into our planning and execution processes. You will work closely with the Group Head of Performance Media to develop and implement effective paid media strategies that drive business results.
Key Responsibilities:
· Develop and execute paid media strategies that align with overall business goals and KPIs.
· Manage and optimise paid social campaigns across various platforms, including Meta, TikTok, and Pinterest.
· Analyse campaign performance data to provide insights and make recommendations for further optimisation and improvement.
· Collaborate with the wider Paid Social team to ensure paid social strategy is integrated across the business.
· Stay updated with industry trends, new technologies, and best practices to ensure that paid social strategies are innovative, effective, and ahead of the competition.
International / Relationships:
· Build and maintain relationships with suppliers, key industry bodies, and peers across the sector.
· Manage the relationship with international colleagues and support the development of strategic planning teams across continents.
Other:
· Keep abreast of key market trends and the regulatory environment.
· Provide strategic direction and media planning support to clients, ensuring that our paid media strategies are implemented effectively across the wider Paid Performance Teams.
· Utilise various industry tools to garner insight and inform the most innovative planning approach across all paid media channels.
· Work closely with client teams and activation teams to ensure overall delivery of strategic insight.
· Support the wider strategy team where appropriate and work on inbound business development briefs.
· Provide support to the wider group and work on wider projects, such as the group planning process, new business, best practice, and other initiatives as needed.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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