CRM Lead

4 weeks ago

Manchester, United Kingdom N Brown Full time

About N Brown

N Brown is a leading digital retailer that champions inclusivity and helps customers express themselves with stylish products, helpful services, and flexible finance.

Job Details

Salary: Competitive + Benefits

Location: Manchester

Discipline: Reference 017385

Contact Name: Sophie Watts

About the Role

We are seeking a CRM Lead to join our team and deliver a customer-focused CRM strategy for a new and exciting FS opportunity. The successful candidate will engage and encourage customers to respond and convert, driving retrade, retention, and increase survival rate.

Key Responsibilities

  • Produce and execute plans to engage existing customers with targeted relevant activity to drive retrade
  • Produce and execute plans to reactivate lapsed customers to boost brand base growth
  • Utilise customer segmentation to support customer lifecycle programmes to improve long-term quality and profitability of the customer base through all available channels
  • Implement targeted campaigns aligned with the Trade plan, including creative execution, customer selection, test activity, and resulting
  • Utilise best practice across CRM channels to optimise the customer journey and identify strategic touchpoints within the customer lifecycle for targeted and personalised comms
  • Support customer loyalty schemes to surprise and delight our best customers, driving increased customer value and incremental demand
  • Supervise the day-to-day activities of the CRM assistant, hold 1-1 meetings to ensure objectives are met
  • Work collaboratively across the tribe, sharing plans and opportunities
  • Support on campaign planning, championing key customer moments
  • Support and lead test plans and share results
  • Escalate and provide solutions to problems
  • Champion FS capabilities within CRM Campaigns

About You

  • You'll be a self-motivated, enthusiastic, and commercially aware CRM professional
  • You'll have experience of a similar role in a complex and fast-paced environment
  • You'll have experience of, or a good understanding of, Credit marketing
  • You'll have experience in email delivery platforms (such as Responsys) and email best practice, including dynamic content and some HTML experience would be beneficial
  • You'll have experience in customer targeting
  • You'll have experience of interpreting, analysing, and understanding data
  • You'll have the ability to use data to develop actionable recommendations
  • You'll have an open-minded, flexible, and positive attitude with a willingness to learn and embrace change
  • You'll have experience of managing a varied workload to tight deadlines
  • You'll have the ability to work collaboratively and at pace
  • You'll have a relevant marketing qualification

Your Benefits

  • Competitive bonus scheme – we reward you when we succeed
  • Company pension scheme which we'll match up to 5% and if you put in 6% we'll contribute 8%
  • Life Assurance
  • You'll receive 24 days plus bank holidays. Your holiday entitlement increases with length of service and you'll have the option to purchase an extra 10 days per year
  • Amazing colleague discount scheme across all our brands

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