CRM Lead

4 weeks ago

Manchester, United Kingdom N Brown Full time

About N Brown

N Brown is a leading digital retailer that champions inclusivity and helps customers express themselves with stylish products, helpful services, and flexible finance.

Job Details

Salary: Competitive + Benefits

Location: Manchester

Job Description

We are seeking a CRM Lead to join our team and deliver a customer-focused CRM strategy for a new and exciting FS opportunity. The successful candidate will engage and encourage customers to respond and convert, driving retrade, retention, and increase survival rate.

Key Responsibilities

  • Produce and execute plans to engage existing customers with targeted relevant activity to drive re-trade
  • Produce and execute plans to reactivate lapsed customers to boost brand base growth
  • Utilise customer segmentation to support customer lifecycle programmes to improve long-term quality and profitability of the customer base through all available channels
  • Implement targeted campaigns aligned with the Trade plan, including creative execution, customer selection, test activity, and resulting
  • Utilise best practice across CRM channels to optimise the customer journey and identify strategic touchpoints within the customer lifecycle for targeted and personalised comms
  • Support customer loyalty schemes to surprise and delight our best customers, driving increased customer value and incremental demand
  • Supervise the day-to-day activities of the CRM assistant, hold 1-1 meetings to ensure objectives are met, and work collaboratively across the tribe

Requirements

  • Self-motivated, enthusiastic, and commercially aware CRM professional
  • Experience of a similar role in a complex and fast-paced environment
  • Experience of credit marketing, email delivery platforms, and customer targeting
  • Ability to use data to develop actionable recommendations and work collaboratively at pace
  • Relevant marketing qualification

Benefits

  • Competitive bonus scheme
  • Company pension scheme with matching contributions
  • Life Assurance
  • 24 days plus bank holidays, with increasing holiday entitlement and option to purchase extra days
  • Colleague discount scheme across all brands

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