Strategic Data Analyst Leader
1 month ago
**Business Insights & Analytics Manager**
Leveraging Business Intelligence for SuccessIn this pivotal role, you'll be responsible for providing the Management and Account Teams with actionable data, analysis, and insights to drive optimal decision-making.
Key Accountabilities:
- Maintain and enhance management information systems to track market dynamics, return on investment, and performance across DSUK.
- Develop and maintain a thorough understanding of DSUK objectives, programs, and KPIs.
- Lead analytical activities supporting commercial priorities, including KPI tracking, management reports, KAM analysis, forecasting, and market research.
- Collaborate with stakeholders to monitor, measure, and drive performance against metrics, flagging risks and concerns as needed.
- Drive customer analytics to enhance knowledge about customer insights, correlation analysis, and changes in key accounts.
- Select and manage relationships with software providers for business reporting, negotiating effectively to optimize cost and service delivery.
- Maximize automation of management reporting, focusing internal efforts on interpretation and actions enhancing business performance.
- Agree and develop methodologies with internal stakeholders to track return on investment of significant investments in marketing programs and account-level projects.
- Liaise with key stakeholders from Daiichi Sankyo Europe to agree performance metrics and deliver reports regularly.
Competitive Intelligence and Data Expertise:
- Maintain a database of potential competitors, including sales-force resource, strategy, positioning, and investment levels.
- Develop and implement a system to collect and centralize competitive intelligence from across the organization.
- Report monthly on competitor activities and share information regularly with key decision-makers.
- Establish and leverage a network of external contacts to gain timely competitive intelligence.
- Use competitor information to challenge decision-making processes, account plans, and resourcing needs.
Technical and Professional Knowledge:
- Substantial experience in a similar role.
- Good understanding of relational databases and data models.
- Proven ability to deliver concise and impactful analysis.
- Experience managing data systems and tools.
- Thorough understanding of the UK market, including NHS structure, policy, and organizations.
- Experience with commercially available market and NHS data-sets.
- Excellent attention to detail.
- A passion for adding value to the business, customers, and patients.
- Excellent communication, presentation, and negotiation skills.
- Expert user of Microsoft Excel.
- A thorough understanding of the ABPI.
- Full driving license and ability to travel throughout the UK as needed.
- Degree level educated or equivalent.
- Power BI dashboard development and experience with Snowflake and database design are highly desirable.
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